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$20

AI for Marketing Professionals (Global)

Use AI to optimize campaigns, generate content with brand voice, analyze sentiment, design A/B tests, and build personalization flows. Built for marketing students, digital marketers, and brand managers in the US, UK, EU, and Australia.

"Optimize this campaign budget across 4 channels, generate Instagram captions in our brand voice, and summarize this week's social sentiment — all with AI"

6 Interactive Sessions

Short, interactive sessions — watch it work, steer it, then build it yourself. Go deeper anytime with the full code walkthrough.

  1. 1

    AI in marketing — the stack, and where it belongs

    AI runs the volume and optimization a human can't — but you set the strategy it scales.

  2. 2

    Campaign optimization — precision, and letting the data drive

    Broad targeting burns budget; tight, data-read targeting and dynamic budgets beat gut allocation.

  3. 3

    AI copywriting — voice is the whole game

    AI drafts the volume you can't — but only a brand-voice document and real examples keep it from sounding like everyone else.

  4. 4

    Sentiment & social listening — hearing the market in real time

    Hear the conversation while it's happening — and know what it means — not read the ashes on Monday.

  5. 5

    A/B testing & personalization — stop guessing, start proving

    Every marketing assumption is a hypothesis until data proves it — and AI runs those experiments faster, and to the right person.

  6. 6

    Your marketing AI toolkit — a prompt library you reuse and improve

    Casual AI use starts from scratch every time; professional use runs off a saved, tested prompt library that gets better every week.

Production patterns you'll master

Campaign OptimizationContent GenerationSentiment AnalysisA/B TestingPersonalization

Synthetic data included

  • Marketing AI tools (12)
  • Tool comparison matrix
  • Campaign history (40 campaigns)
  • Audience segments (8)
  • Brand guidelines (3 DTC brands)
  • Content samples (20)
  • Social mentions (80)
  • Sentiment trends (30 days)
  • A/B test results (10)
  • Personalization rules (15)
  • Prompt library (25)
  • SEO keywords (20)

What you walk away with

Shareable portfolio

A public URL showing your module timeline, patterns mastered, and completion status.

All the code

Download everything as a ZIP — pipelines, guardrails, deployment configs. Yours forever.

Module walkthrough

Each module documented with deliverables and the production pattern you implemented.

Ready to build your ai for marketing professionals (global)?

First course free. $20 per course after that.