AI for Marketing Professionals (Global)

6 Interactive Sessions

Short, interactive sessions: watch it work, try it, then build it yourself. You can go deeper at any time in the written chapters.

1. 1

   Where AI helps in a marketing team

   AI is useful for the repeated, high-volume parts of marketing: drafts, adding up results, sorting posts and testing versions. You keep the strategy, the brand and the final call.

2. 2

   Read last year's campaign results with AI

   AI can read a year of campaign data in seconds. Its answer is only useful once you have checked the totals and asked how much money sits behind each number.

3. 3

   Write on-brand copy with AI

   AI drafts copy quickly. It sounds like your brand only when you attach the brand guide and a few posts that worked, and you still check every line.

4. 4

   Listen to what customers say online

   AI can read every mention and sort it by mood, topic and urgency. You decide what each pattern means, who acts on it and what the brand says back.

5. 5

   Test before you trust, then personalize

   An A/B test turns an opinion into evidence, if you read it properly. Personalization then sends each customer the message that suits them, within the consent they gave.

6. 6

   Build a prompt library your team can reuse

   Prompts that work are worth saving. A shared library of tested templates, each with its version and the files it relies on, makes the team's AI work consistent and better each time it is used.

How this certificate is scored

Your certificate shows how many of your written answers met the rubric below, checked by an AI grader. Anyone who checks your certificate sees it.

• You answer 6 short questions, one for each module, in your own words (at least 40 words each).
• An AI grader checks each answer against what its module asks for: it must answer the question, use the course's practice case specifically, and be correct.
• To pass, at least 5 of the 6 answers must meet that bar. The certificate says the answers were graded by AI.

The rubric

1. Module 1, AI in Marketing: AI marketing tools landscape + comparison matrix, scoped to GDPR/CCPA and FTC advertising rules.
2. Module 2, Campaign Optimization: AI-optimized campaign plan with targeting and budget across channels.
3. Module 3, Content Generation: AI-generated content across 3 formats with brand voice, vetted against FTC and ASA (UK) ad-claim rules.
4. Module 4, Sentiment & Social Listening: Sentiment report with competitive insights, listening within GDPR/CCPA consent limits.
5. Module 5, A/B Testing & Personalization: Test hypothesis + personalization rule design, with consent-based and CAN-SPAM-compliant email triggers.
6. Module 6, Your Marketing AI Toolkit: Reusable prompt library for daily marketing tasks, producing FTC/ASA-compliant ad copy.

What you walk away with