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$20

AI for Marketing Professionals (India)

Use AI to optimize campaigns, generate content with brand voice, analyze sentiment, design A/B tests, and build personalization flows. Built for marketing students, digital marketers, and brand managers.

"Optimize this campaign budget across 4 channels, generate Instagram captions in our brand voice, and summarize this week's social sentiment — all with AI"

6 Modules

Each module builds on the previous one. By the end, you have a complete production system.

  1. 1

    AI in Marketing

    AI marketing tools landscape + comparison matrix for the Indian market

  2. 2

    Campaign Optimization

    AI-optimized campaign plan with audience targeting and budget allocation across channels

  3. 3

    Content Generation

    AI-generated content across 3 formats with brand voice, vetted against the ASCI code and Central Consumer Protection Authority misleading-ads rules

  4. 4

    Sentiment & Social Listening

    Sentiment report with competitive insights, listening within DPDP Act consent limits

  5. 5

    A/B Testing & Personalization

    Test hypothesis + personalization rule design, with consent-based triggers under the DPDP Act

  6. 6

    Your Marketing AI Toolkit

    Reusable prompt library for daily marketing tasks, with ASCI-compliant ad copy

Skills you'll practise

Campaign OptimizationContent GenerationSentiment AnalysisA/B TestingPersonalization

Practice data included

  • Marketing AI tools (12)
  • Tool comparison matrix
  • Campaign history (40 campaigns)
  • Audience segments (8)
  • Brand guidelines (3 D2C brands)
  • Content samples (20)
  • Social mentions (80)
  • Sentiment trends (30 days)
  • A/B test results (10)
  • Personalization rules (15)
  • Prompt library (25)
  • SEO keywords (20)

How this certificate is scored

Your certificate shows how many of your written answers met the rubric below, checked by an AI grader. Anyone who checks your certificate sees it.

  • You answer 6 short questions, one for each module, in your own words (at least 40 words each).
  • An AI grader checks each answer against what its module asks for: it must answer the question, use the course's practice case specifically, and be correct.
  • To pass, at least 5 of the 6 answers must meet that bar. The certificate says the answers were graded by AI.

The rubric

  1. Module 1, AI in Marketing: AI marketing tools landscape + comparison matrix for the Indian market.
  2. Module 2, Campaign Optimization: AI-optimized campaign plan with audience targeting and budget allocation across channels.
  3. Module 3, Content Generation: AI-generated content across 3 formats with brand voice, vetted against the ASCI code and Central Consumer Protection Authority misleading-ads rules.
  4. Module 4, Sentiment & Social Listening: Sentiment report with competitive insights, listening within DPDP Act consent limits.
  5. Module 5, A/B Testing & Personalization: Test hypothesis + personalization rule design, with consent-based triggers under the DPDP Act.
  6. Module 6, Your Marketing AI Toolkit: Reusable prompt library for daily marketing tasks, with ASCI-compliant ad copy.

What you walk away with

Shareable portfolio

A public URL showing your module timeline, patterns mastered, and completion status.

Everything you build

Download all your work as a ZIP file. It is yours to keep.

Module walkthrough

Each module documented with deliverables and the production pattern you implemented.

Ready to start AI for Marketing Professionals (India)?

First course free. $20 per course after that.