AI Marketing Intelligence
Build a tool that monitors competitors, analyzes trends, and drafts content — powered by real-time web data and brand guidelines.
"Summarize competitor positioning changes this quarter"
6 Modules
Each module builds on the previous one. By the end, you have a complete production system.
- 1
Data Lake
Marketing data ingestion pipeline
- 2
Encode
Temporal chunking + embeddings
- 3
Retrieve
Recency-weighted hybrid search
- 4
AI Gateway
Brand voice guardrails
- 5
Marketing App
Competitor analysis + content drafting
- 6
Deploy
Slack alerts + MCP server
Skills you'll practise
Practice data included
- Competitor websites
- Social analytics
- Campaign reports
- Brand guidelines
- Industry reports
How this certificate is scored
Your certificate shows how many of your written answers met the rubric below, checked by an AI grader. Anyone who checks your certificate sees it.
- You answer 6 short questions, one for each module, in your own words (at least 40 words each).
- An AI grader checks each answer against what its module asks for: it must answer the question, use the course's practice case specifically, and be correct.
- To pass, at least 5 of the 6 answers must meet that bar. The certificate says the answers were graded by AI.
The rubric
- Module 1, Data Lake: Marketing data ingestion pipeline.
- Module 2, Encode: Temporal chunking + embeddings.
- Module 3, Retrieve: Recency-weighted hybrid search.
- Module 4, AI Gateway: Brand voice guardrails.
- Module 5, Marketing App: Competitor analysis + content drafting.
- Module 6, Deploy: Slack alerts + MCP server.
What you walk away with
Shareable portfolio
A public URL showing your module timeline, patterns mastered, and completion status.
Everything you build
Download all your work as a ZIP file. It is yours to keep.
Module walkthrough
Each module documented with deliverables and the production pattern you implemented.
Ready to start AI Marketing Intelligence?
First course free. $20 per course after that.